Looking for a reliable website SEO services provider? Enhance your site’s visibility, attract more visitors, and grow your online presence today. I am descriping here what i know.
What is website SEO and why:
A website is a collection of related information, posts or pages usually identified by a common domain name. And it is only accessed through the internet.
SEO stands for Search Engine Optimization. Search engine is a software system that enables users to search for information on the internet using keywords, phrases or his intent.
Optimization is the process of making something as effective as possible. That improves performance, efficiency, or usability to achieve desired results or outcomes.
Website SEO is the effective practice of improving a website’s visibility in search engine results. The primary goal of which is to attract organic traffic by making the site more attractive to search engines like Google or Bing.
SEO Strategies:
SEO strategies are techniques used to improve a website’s visibility in search engine results. My SEO strategies are:
- SEO Keyword Research;
- Technical SEO;
- On-page Optimization;
- Off-page SEO/ Building Backlinks;
- Local SEO;
- SEO audit and Fix theses issues;
- Competitor Analysis.
1. SEO Keyword Research
Keywords are the terms visitors enter into search engines to find information. Selecting the right keywords before creating any page or content is essential. It’s also important to hire an expert keyword research service provider to choose the most effective SEO keywords. When an audience searches for a topic in a search engine, relevant topics and alternative options appear. Pages designed with the viewer’s needs in mind are displayed. Visitors typically find the information they seek or explore alternative pages that meet their requirements, covering a wide range of topics.
Importance of Keyword Research:
Content is the lifeblood of any website, providing the necessary information and engagement that visitors seek. Keywords serve as the foundation of this content, helping to connect the right audience with the relevant material. Effective on-page SEO is crucial for ranking content, and it’s nearly impossible to achieve optimal results without incorporating the right keywords. Selecting valuable and profitable keywords is essential for reaching the target audience effectively. This underscores the importance of keyword research services, which help identify the most effective terms to enhance visibility and drive organic traffic. By investing in these services, businesses can significantly improve their online presence and attract their desired audience.
Different types of keyword :
2. There are two types of keyword according to search terms:
1. Long tail keyword:
Keywords that are more than 2 words but not more than 4 words are called long tail keywords. Long tail keywords are good for targeted traffic. People who search with these keywords are targeted traffic. It is good for new businesses, local businesses, blog pages and e-commerce.
2. Short tail keyword:
One or two words together make up short tail keywords. Such keywords rank slowly. Search terms are high but difficult to rank.
2. Four types of keyword according to search intent:
1. Informational keywords:
The terms used to search for information are known as informational keywords. Visitors typically use these keywords when posing questions, such as “What is football?” or “Who is Muhammad?”
2. Navigational Keyword:
A navigational keyword is a term used to indicate a location, whether near or distant. Local small or medium businesses often utilize these keywords. Customers search by entering the name or keyword of the nearest establishment, such as “Best mobile shop in Dhaka” or “Best mobile shop near me.”
3. Commercial keyword:
Users use this keyword to buy products. Best, price, buy.
4. Transactional keyword:
Transactional keyword fit for ecommerce or online business website. Such keywords are associated with Get, buy, hire words.
Keywords variant :
1. primary keyword:
A primary keyword, or keyphrase, is the main term that defines the content of a webpage. It helps search engines understand the topic and relevance of the page. Primary/ Main keyword/ keyphrase use in:
- Meta title
- Meta description
- H1 or H2 tag
- URL (if possible)
- Image alt text
- Content.
2. Secondary keyword
Secondary keyword use in:
- Subheading
- Content
- Social meta data
- Schema (if possible)
- Image alt text (2nd image)/ Caption
3. Supporting keywords:
Supporting keywords will be used in blog posts, for support to targeted pages.
Keyword difficulty
Keyword difficulty measures how challenging it is to rank for a particular keyword. It takes into account competition, search volume and authority of existing web pages. It is calculated by numbers. Keywords Difficulty ranges are-
- 85-100=Very Hard
- 70-84= Hard
- 50-69=Difficult
- 30-49=Posible
- 15-29= Easy
- 0-14= Very Easy
I will provide the following information under Keyword Research Service:
- Key-words Difficulty with Status
- Monthly Search Volume
- CPC Rate
- Search intent
- Long-tail and short KW
- Related KWs
- KGR list
I use these tools to research Keyword under the website SEO services provider project:
- Ahrefs keyword-generator
- Google keyword-planner
- Google search result
- Moz
- SEMrush
- Ubersuggest
- Keyword everywhere extension
- Keyword surfer
- Keyword finder
- wordstream tools
2.0 Technical SEO
The process by which a website is linked to a search engine, requesting the search engine to index it, involves multiple steps. Once indexed, the search engine can display the site in search results. This entire procedure is known as Technical SEO. Technical SEO services are crucial for any website, as they ensure that the site is searchable on Google and other search engines, significantly enhancing its online visibility and accessibility.
Importance of Technical SEO:
In today’s information-driven world, most people rely on search engines for knowledge on various topics, whether through mobile, tablet, or computer. These topics can be commercial, navigational, informational, or transactional. Users search for this information across different search engines. Websites that effectively implement technical SEO practices are more likely to appear in search results, making them accessible to visitors.
Technical SEO terms:
- Google Search Console
- Submit XML Sitemap
- Optimize Robots.txt File
- URL index Optimization
- Loading Speed Optimization
- Crawl and remove URL
- Audit & Reporting
- Others
Google Search Console:
Technical SEO is crucial for connecting your website to search engines and ensuring it gets indexed properly. With over 80% of searches conducted on Google, utilizing tools like Google Search Console is vital. This tool helps monitor your site’s performance, identify technical issues, and optimize visibility, making it easier for users to find your content in search results.